Traction #009: How Often Should You Email Your List?
August 16, 2023
Read time: 4 minutes.
Today is part 5 of Email Marketing Secrets.
What to Know
You can email your list more often than you might think.
Most business owners shy away from email marketing because they don’t want to come across as pushy or "sales-y." But here’s what email marketing research tells us:
More emails = more sales.
Of course, the exact number you should send depends on a couple of things: Your readers’ preferences and how helpful your emails are. If you only email your list when you want them to buy something from you, they may wear out faster. But if your email strategy includes a good mix of “give” and “ask,” they’ll likely be OK hearing from you more frequently.
As with most things marketing, testing is the best way to learn your specific audience’s preferences.
What to Do
Spend an hour this week refining your email strategy.
Email marketing is alive and well. I hope this series helps you get started using email marketing to grow your business.
I want to hear from you!
As I plan for future editions of Traction, I’d love to know what would be most helpful to you. Please complete this one-question survey.
Master Your Marketing
Marketing your business shouldn't be a mystery.
Master Your Marketing is an interactive, online course that takes the mystery of out marketing—so you can make money instead of wasting it.
Ready to get a marketing plan that helps grow your business? I'd love it if you join me for the next Master Your Marketing online course. If you want to develop a marketing plan that works finally, this course is for you! I teach every session live so you'll get feedback as you develop your marketing plan.
I hope to see you in the October class! You can Join the Waitlist and save 20% off registration.
Coming Up Next
July 25: Content Marketing 101: How to get more eyeballs on your marketing
August 16: Content Marketing 101: How to create more content in less time
August 22: Content Marketing 101: Using a content calendar to stay consistent
In this with you!
Dr. James Barnes, PhD
Associate Extension Professor & StoryBrand Certified Marketing Guide
Mississippi State University
For many business owners, marketing feels like flushing money down the drain. At Brick-to-Clicks, we provide free and low-cost marketing resources that help business owners grow their audience and sales.