Traction #006: The First Email You Need to Write
June 2, 2023
Today is part 2 of Email Marketing Secrets.
Let's get to it.
What to Know
When someone joins your email list, they’re raising their hand and saying, “I’m interested!”
While you certainly don’t want to waste this opportunity, you also don’t want to skip straight to selling.
The truth is, people do business with folks they know, like, and trust. If someone’s just joined your email list today, you’re a complete stranger to them! Asking them to buy something from you would be like asking them to marry you on your first date.
So start slowly.
What to Do
Write a simple, automated welcome email.
When someone joins your list, send them a welcome email immediately.
It’s ideal for creating an automated welcome sequence: of 3-4 emails that provide additional value and help people grow to like and trust you quickly. But I don’t want you to wait until you have all those emails written to get going. Start with one, and build as you go.
You’ve got this!
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In this with you!
Dr. James Barnes, PhD
Associate Extension Professor & StoryBrand Certified Marketing Guide
Mississippi State University
For many business owners, marketing feels like flushing money down the drain. At Brick-to-Clicks, we provide free and low-cost marketing resources that help business owners grow their audience and sales.