Traction #006: The First Email You Need to Write

June 2, 2023

Today is part 2 of Email Marketing Secrets. 

Let's get to it. 

What to Know

When someone joins your email list, they’re raising their hand and saying, “I’m interested!” 

While you certainly don’t want to waste this opportunity, you also don’t want to skip straight to selling.

The truth is, people do business with folks they know, like, and trust. If someone’s just joined your email list today, you’re a complete stranger to them! Asking them to buy something from you would be like asking them to marry you on your first date.

So start slowly.

What to Do

Write a simple, automated welcome email.

When someone joins your list, send them a welcome email immediately. 

  • Express warm appreciation for their interest. 
  • Include a link to the resource or coupon you promised. (See Traction Edition 5 for more on that.)
  • Set expectations for the next steps. How often will they hear from you? What kind of content will you be sharing? How can they opt out?
  • Invite subscribers to follow you on your most active social media channels (if any).

It’s ideal for creating an automated welcome sequence: of 3-4 emails that provide additional value and help people grow to like and trust you quickly. But I don’t want you to wait until you have all those emails written to get going. Start with one, and build as you go.

You’ve got this! 

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In this with you!

Dr. James Barnes, PhD
Associate Extension Professor & StoryBrand Certified Marketing Guide
Mississippi State University


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