Make Marketing Easier for Extension Professionals
An online course with everything you need to grow an Extension program.
Get the course. Follow a proven plan. Grow your Extension program.
Make Marketing Easier is perfect for Extension Professionals working in:
- Agriculture and Natural Resources
- 4-H Youth Development
- Community Economic Development
- Family and Consumer Sciences
- Local Food Systems
- Local Government and Civic Issues
Available October 21, 2026
4 Hours
Online or In Person
Free

Marketing an Extension program shouldn't be hard.
You wear many hats, but marketing your program on your own shouldn't be one of them. This online course will help you follow a proven plan to develop a digital marketing strategy that works so that you can grow your Extension program more efficiently.
THE CURRICULUM
Attract your Extension clientele with a 5-part plan that works.
Make Marketing Easier is based on Dr. Barnes's two decades of experience training small businesses to utilize digital marketing to expand their audiences and increase their incomes. You can grow your Extension program with the same approach.
1
Message
Discover words that get and keep your Extension audiences' attention.
2
Website
Turn your website into a 24/7 relationship-building machine.
3
Lead Generator
Create content to build your email list to grow program participation.
4
Trust-Building Content
Create content to build trust with your audience and distribute it using email marketing.
5
Social Media Plan
Learn how to use AI and other tools to create social media content that gets your business noticed.
"The course helped us develop a digital marketing plan to grow our business right now!" — Terri T., Mississippi.
And other five-star reviews...
Meet your instructor.
I've worked in Extension for over two decades, so I know firsthand how hard it is to market an Extension program. I get it. In this course, I share the proven approach to marketing your Extension program and all the strategies for success I've discovered.
Marketing an Extension program should be easier. This course will give you the tools and strategies to market your Extension program and help more of your clientele improve their lives.
In this with you,
James
Dr. James Barnes, Ph.D.
Extension Professor, Mississippi State University
Department of Agricultural Economics
Here's what you get in the course.
Marketing Expertise
Access marketing expertise from Dr. Barnes's two decades of teaching online marketing to thousands of businesses.
A Proven Approach
Follow a proven marketing approach to ensure you're getting it right. Dr. Barnes is with you every step of the way.
Coaching to Finish
Receive encouragement and accountability through our private online community after the course modules.
Why Make Marketing Easier?
This course teaches everything you need to know to grow an Extension program.
| Features | Make Marketing Easier | OTHER marketing courses |
|---|---|---|
| Learn a proven marketing framework. | ✓ | ✕ |
| Create a digital marketing plan to actually grow your Extension program. | ✓ | ✕ |
| Get exclusive access to templates, tools, and tips, saving you time. | ✓ | ✕ |
| Get access to additional one-on-one coaching (and it's free). | ✓ | ✕ |
| Say goodbye to feeling overwhelmed when it comes to marketing. | ✓ | ✕ |
Get the course. Get a proven plan. Grow your Extension program.
Walk away from Make Marketing Easier with everything you need to grow your Extension program.
- An easy way to talk about your Extension program so people want to know more
- Every word you need for a high-converting website homepage
- A strategy to reach more of your ideal clientele—and the asset you need to make it happen
- An email campaign to move people from participants to super fans of your program
- The secrets to social media engagement
How to Grow Your Extension Program in 3 Easy Steps
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Join the waitlist so you get notified immediately when the course opens.
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Get done-with-you marketing guidance and create a digital marketing plan that works.
(Emphasis on done.)
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Finally have confidence that your marketing will grow your Extension program.
Stop guessing. Start growing.
Enroll today and get everything you need to start growing your Extension program.
Make Marketing Easier for Extension Professionals
Sign-up Today!






