About Bricks-to-Clicks® Marketing

I'm cheering you on.

James Barnes Portrait 510x510

Marketing isn't for the faint of heart.

Too often, marketing feels like a game of whack-a-mole.

"Do this and you'll get attention!"

"No, wait... do that instead. That'll work."

"Wait, wait, wait... if you want to beat the algorithm, you better do this other thing!"

It's exhausting. And expensive.

I created the Bricks-to-Clicks® Extension Program to make sure business owners just like you have affordable, proven marketing resources to help you grow your audience and your sales.

Curriculum Vitae & Publications

Bricks-to-Clicks® is making a difference in communities across Mississippi.

Look what happened in 2023.


Businesses trained in marketing


Jobs supported / SAVED


Economic impact

We succeed when you do.

  • "Mississippi is a rural state with many small communities, and our state needs people in higher education like Dr. Barnes who can relate to mom-and-pop business owners and teach them simple yet practical tools to help them achieve economic success."

    —Dan Ship, General Manager, Oktibbeha County Co-op

  • "Before I met Dr. Barnes, my coffee roasting company Umble Coffee, did not have any marketing plan or strategic vision. Since taking his advice, sales increased 31 and 44 percent!"

    —Dr. Kenneth Thomas, Umble Coffee

  • "Before we started working with Dr. Barnes, we were just throwing money at social media and assuming it was working. Bricks-to-Clicks® ... made us more efficient in how we spend advertising dollars."

    —Jack Robertson, CEO, Wildlife Dominion

Incredible brands we've been honored to serve.

Mississippi Main Street Association logo
Mississippi Department of Agriculture and Commerce logo
Hogeye logo
Amory Realty logo
Big Pig Trap logo

Brands that featured our work:

StoryBrand logo
Business Made Simple logo
Mississippi State University logo
Louisiana State University logo
Oklahoma State University logo

I Wrote this book with you in mind

5 Social Media Mistakes Your Business Should Avoid book cover
Amazon logo
Audible logo

Social Media BP

Maroon MSTATE logo with gray outline

Boots to Business Revenue Readiness logo

VBOC logo

Serving our veterans.

Since 2017, Bricks-to-Clicks® has partnered with Boots to Business, a program that helps veterans successfully launch new businesses. The program is completely free to eligible veterans and their spouses.

We've worked with thousands of veterans all over the world.

"Dr. Barnes’ knowledge and the ability to translate his knowledge into a learning experience ... contributes greatly to enhance their probability of becoming successful business owners."
–Mark Scott, Director, Veterans Business Outreach Center, Mississippi State University

Boots to Business


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Our secret sauce is StoryBrand.

Developed by Donald Miller, the StoryBrand marketing framework has helped hundreds of thousands of businesses grow—from mom-and-pop shops to international brands and across every industry imaginable.

StoryBrand helps you clearly communicate what you offer and why people should care. When you follow the StoryBrand framework, your marketing will be easy, and it'll work.