Is your current marketing bringing in the customers you need? 

If not, Join "Master Your Marketing" - an interactive, live online workshop.

Dr. Barnes guides you in creating a digital marketing plan using ChatGPT to attract customers and grow your revenue. 

Limited to 10 spots! January 2025 registration is coming soon.

JOIN THE WAITLIST COURSE PREVIEW


Master Your Marketing is perfect for:

  • B2B or B2C companies
  • Service- or product-based businesses
  • E-commerce or brick-and-mortar shops
  • Coaches and consultants
  • Nonprofits and personal brands
  • Niche industries: agribusiness, sports management, and tourism


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January 2025

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Four Sessions

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Live on Zoom

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Less Expensive Than Hiring a Marketing Agency


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Marketing often feels like throwing spaghetti at a wall and hoping something - anything - sticks.

This live marketing workshop helps you end random acts of marketing by developing a digital marketing plan that you can repeat over and over to eliminate guessing and increase your revenue.


THE MASTER YOUR MARKETING CURRICULUM

Easily create a marketing plan that works. 

Master Your Marketing is based on two decades of Dr. Barnes's experience as an online business coach. Dr. Barnes has trained thousands of businesses - from mom-and-pop shops to international brands across every industry imaginable.

You'll also learn how to use ChatGPT to create a marketing plan to grow your income. 

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DAY 1

 Brand Message 

Discover words that get and keep your ideal customer's attention.

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 DAY 1

Website

Turn your website into a 24/7 salesperson for your business.

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DAY 2

Leads

Create content to build your email list to boost your sales. 

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DAY 2 

Social Media 

Use ChatGPT to create social media content to convert leads to customers. 

JOIN THE WAITLIST Download the Syllabus


"The course helped us develop a digital marketing plan to grow our business right now!" — Terri T., Mississippi.

And other five-star reviews...

  • Natalie R headshot

    5 stars

    I highly recommend the course if you want to grow your sales!

    Natalie R.

    Mississippi

  • David S headshot

    5 stars

    I would definitely recommend this class, no matter what type of business you have.

    David S.

    Tennessee

  • Nicole E headshot

    5 stars

    It has transformed my business. I feel confident I'm going to crush my competition.

    Nicole E.

    Texas

  • Paige M headshot

    5 stars

    You need a marketing plan, and this course helps you develop one to increase your sales or the sales of those you’re assisting.

    Paige M.

    Mississippi


Meet your professor.

As a business owner like you, I've experienced just how frustrating it is to waste time and money on marketing that doesn't move the dial. I've since cracked the code, and I'm telling you: It doesn't have to be that way.

As a Mississippi State University faculty member, I've helped thousands of businesses grow their audience and sales.

As the Bricks-to-Clicks® Marketing Director, I created Master Your Marketing so you can stop feeling stuck and start getting traction with your marketing today.

In this with you,
James

About Bricks-To-Clicks®

Dr. James Barnes, Ph.D.
Extension Professor & Director, Bricks-to-Clicks Marketing, Mississippi State University


Here's what you get.

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Live Workshop

Access marketing expertise for less than most agencies' hourly rate. Develop a 4-part marketing plan that gets results so your business grows! And you'll learn how to do it all with ChatGPT. 

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Expert Coaching

Master Your Marketing is live and interactive, so you'll know you're getting it right. Dr. Barnes is with you every step of the way. 

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Community

Receive encouragement and accountability through our private online community after the live workshop. Get access to ONE bonus workshop to help you implement what you learn. 

JOIN THE WAITLIST Download the Syllabus


The Master Your Marketing Difference

Everything you need to create a digital marketing plan to attract more customers.  

Features master your marketing live Workshop OTHER live workshops
Learn from Dr. Barnes's two decades of marketing experience
Create a digital marketing plan with ChatGPT to actually grow your sales
Priced less than most agencies' one-hour rate
Get access to a BONUS online coaching session (valued at $500)
Receive a Certificate of Completion from Mississippi State University


Done is fun. 

Walk away from Master Your Marketing with everything you need to grow your audience and sales.

  • An easy way to talk about your business so people want to know more
  • Every word you need for a high-converting website homepage
  • A strategy to generate new leads—and the asset you need to make it happen
  • An email campaign to move people from prospects to customers
  • The secrets to social media engagement

JOIN THE WAITLIST


It's go-time.

  1. Join the waitlist so you can sign up when registration opens.

  2. Get done-with-you marketing guidance.

    (Emphasis on done.)

  3. Finally have confidence that your marketing will grow your business.

JOIN THE WAITLIST


Two Days, Four Live Sessions

SESSION 1: Brand Message

1:00 - 3:00 PM - All times in Central US
1:00 PM CT Crafting a Marketing Message with ChatGPT
1:30 PM CT

How to Develop Your Marketing Message Playbook

Exercise: Develop Your Messaging Playbook

2:00 - 2:30 PM CT How to Create a Value Proposition, Unique Selling Proposition
2:30 - 3:00 PM CT Exercise: Complete Your Messaging Playbook

SESSION 2: Website

3:00 - 5:00  PM - All times in Central US
3:00 PM CT

Connecting Your Message Playbook to Your Website

Example Websites, 5 Things Checklist and 

Wireframe Tools

3:30 - 4:00 PM CT

Exercise: Write Your Website Wireframe

4:00 - 4:30 PM CT Exercise: 5 Things Your Website Should Include Checklist
4:30 - 5:00 PM CT How to use ChatGPT to develop your website

SESSION 3: Leads

 1:00 - 3:00 PM - All times in Central US
1:00 PM CT

How to Write Lead Generators and Sales/Nurture Email Series to Generate More Leads and Sales for Your Business

Exercise: Write Your Lead Generator Outline

1:30 PM CT

How to Write a Sales Letter to Close More Sales

Exercise: Write Your Email Sequence

2:00 - 2:30 PM CT Case Study Example
2:30 - 3:00 PM CT Exercise: Complete Lead Generator, Email Series, Sales Letter

SESSION 4: Social Media

3:00 - 5:00 PM  - All times in Central US
3:00 PM CT

7 Things Your Social Media Plan Should Include 

Exercise: Write Your Social Media Plan

4:00 PM CT

Create a Content and Content Repurposing Plan

4:00 - 4:30 PM CT

Exercise: Write Your Content and Repurpose Plan

4:30 - 5:00 PM CT Exercise: Complete Your Social Media Plan, Content Plan, Repurpose Plan

Download the Syllabus


Still have questions?

My business isn't based in Mississippi. Can I still take this course?

Absolutely. Location doesn't matter for Master Your Marketing.

What if I miss a session?

All Master Your Marketing workshops are recorded; you'll have access to them for two weeks. But you'll get the most out of it by attending live!

Do I have to participate in the private online community?

No, but I encourage you to. Even if you don't want accountability or encouragement, asking for feedback from the group is so valuable!

How do I access the course?

The Master Your Marketing workshops happen live via Zoom. I'll send an email with all relevant links once you've enrolled.

Do I have access to the recordings?

Yes. You'll have access for 30 days.

What do I need to get the most out of the course?

A device with internet access and a commitment to learning and doing the work. You've got this!

Can my business partner attend, too?

Only one enrollment is required if you're attending from the same location. Your entire team can join the course for one registration fee if the team is at the same location.

Is there a test?

No. However, by the end of the four sessions, you'll have a 5-part marketing plan to grow your business. You'll also be invited to join our private community so you get the support you need to implement your plan.

Will I receive a certificate of completion?

You will!

What happens during the one-hour BONUS session after Sessions 1 and 2?

Dr. Barnes will send out a calendar invite for a BONUS follow-up session approximately one week after Session 2 ends. The purpose of this session is to help everyone keep working on developing their marketing plan. This live session on Zoom will last one hour so business owners can ask questions and receive direct feedback from Dr. Barnes.

Is Master Your Marketing Offered Throughout the Year?

Yes, of course! Dr. Barnes offers Master Your Marketing at least once per quarter during the year. 


It's time to stop hoping you get your digital marketing right.

Enroll today and get everything you need to start growing your business.  

JOIN THE WAITLIST


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Join The Waitlist

Get notified instantly when registration opens for the next live workshop with Dr. Barnes.

 


Trying to Grow a Small Business Is Overwhelming

Join Dr. Barnes for this free one-hour digital marketing webinar to get your business back on track. 

Make Marketing Easier for Your Small Business

FREE WEBINAR

You'll learn:

 The learn a proven marketing strategy to boost your sales.

You'll learn the only 7 messages you need to connect with more customers.

You'll learn how to create a digital marketing plan that works!  

RESERVE FREE SPOT