Barnes, J., L.C. Nickels, A. Collins, and R. Carter. (2018). "7 Steps To Launch Your Local Food Business with Instagram", Mississippi State University. Working Paper.

Barnes, J., L.C. Nickels, A. Collins, and R. Carter. (2018). "5 Ways To Grow Your Local Foods Business with Facebook", Mississippi State University. Forthcoming.

Barnes, J. and G. Langdon. (2018). "Marketing Cooperative Extension Organizations and Extension Local Foods Educational Programs: A Review of Online Practices Across the South", Southern Rural Development Center, Mississippi State University. (webinar) (pdf notes)

Barnes, J. (2017). “Bricks-To-Clicks™: Online Marketing and Economic Education for Businesses”, Mississippi State University Extension, Publication 3150.

Barnes, James. (2016). “Organizing to Use Facebook Advertisements: A Planning Tool for Extension Professionals, Businesses, and Communities”, Journal of Extension, 54(4). PDF

Barnes, J. and K. Coatney. (2016). “Maximizing the Economic Value from Facebook Marketing in the Agrifood System: Boosting Consumer Engagement Through Contests”, Journal of Extension, 54(1). PDF

Barnes, J. and K. Coatney. (2016). “The Economic Value of Social Media Advertising on Mississippi Agribusiness: The Case of MG Farms, Inc.”, Mississippi State University Extension.

Barnes, J. and K. Coatney. (2015). "Facebook 'Farming' for Rural Organizations", The Daily Yonder: Keep It Rural, March 30th.

Barnes, J. and K. Coatney. (2015). “Progress on Broadband Adoption in Rural America”, Choices 30(1).

Barnes, J. (2014). "Woodville Deer and Wildlife Festival Case Study", Department of Agricultural Economics, Mississippi State University, Starkville, MS.

Barnes, J. and K. Coatney. (2014). "Regional Economic Development and Marketing Rural Tourism Events Using Facebook: The Woodville Deer and Wildlife Case", Mississippi State University Extension, Publication 2855.

Barnes, J. (2014). “Social Media Marketing: Facebook”, National eCommerce Extension Initiative, eBiz: Tips for Marketing Your Business, Southern Rural Development Center.

Barnes, J. (2014). “Social Media Marketing: Blogging”, National eCommerce Extension Initiative, eBiz: Tips for Marketing Your Business, Southern Rural Development Center.

Barnes, J. (2014). “Social Media Marketing: Mobile Applications”, National eCommerce Extension Initiative, eBiz: Tips for Marketing Your Business, Southern Rural Development Center.

Barnes, J. (2014). “Social Media Marketing: e-Commerce”, National eCommerce Extension Initiative, eBiz: Tips for Marketing Your Business, Southern Rural Development Center.

Barnes, J., K. Hood, R. Gallardo. (2014). “The Economic Impact of Social Media on Small Businesses: Evidence from Three Mississippi Extension Programs”, Selected Paper Presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.

Barnes, J. and K. Coatney. (2014). “Social Advertising on Facebook: Some Experimental Results Using Duck Dynasty Ads to Promote Rural Tourism in Mississippi”, Selected Paper Presentation at the Southern Agricultural Economics Association Annual Meeting, Dallas, TX, February 1-4, 2014.